Products - JBL
 
 
 
 
 
 

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Vizcom Technologies :: Products - JBL
 
 
 
JBL
 
The initials JBL, along with the familiar exclamation point have become synonymous with the current identity of James B. Lansing Sound, Incorporated. James Bullough Lansing was born James Martini, 14 January 1902, in Macoupin County, Millwood Township, Illinois. His parents were Henry Martini, born in St. Louis, Missouri, and Grace Erbs Martini, born in Central City, Illinois.

Up to about 1955, the James B. Lansing Sound Company sold loudspeakers with the identification "Jim Lansing Signature Sound" emblazoned boldly on the pot structures. The company was quite small at that time, but by the mid-fifties it had become apparent that the new company was here to stay and was becoming a more significant force in the marketplace. At that time, Carrington was pressed by many of his field people to do something about this flagrant use of the name Lansing by the new company. George Carrington and Alvis Ward of Altec then entered a long round of polite out-of-court negotiations with Thomas, and they agreed that the new company would cease and desist in labeling of the product as Lansing. A decision was made by Thomas to capitalize on the initials, JBL, in identifying the company.
 
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