TEN ramps up efficiency of news delivery


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	TEN ramps up efficiency of news delivery

	Working with an IT-based system, the new cameras will allow speedy transfer of footage from the news vehicles back to the station. The partnership with Sony is part of a replacement program for all the network's electronic news gathering cameras. The contract includes a roll-out of more than 50 Sony PDW-700 cameras, as well as a number of drives. The cameras will be used initially to capture news in standard definition, but will eventually allow TEN to shoot and transmit news in high definition. Charles Montesin, Marketing Manager for Broadcast & Production, Sony Australia, said, "This partnership marks a significant milestone in the way news is captured and broadcast in Australia. We see TEN as a pioneering network, constantly at the forefront using technologies to deliver a superior service to their audience, such as their leadership in high definition content. TEN's news cameramen will be the first in the country to use these Sony cameras to shoot News with XDCAM HD." "This new Sony camera system will ultimately allow TEN to grow beyond HD production delivery to capturing in-field stories and broadcasting them to viewers in full HD. This has proved hugely successful for the broadcast of sporting events, such as the AFL," Montesin continued. TEN's head of network technology, Jeff Yeates, said, "The Sony cameras will provide a high quality look for TEN's News, documentary and entertainment programs, which is great for our viewers. From an integration perspective, they provide a natural extension to TEN's content management system – which is being rolled out across the network's five stations – and will adapt well with its existing infrastructure." About the Sony XDCAM system Sony's XDCAM production system was first introduced in 2003, offering revolutionary file-based acquisition onto optical Professional Disc™. In 2006, the second phase, XDCAM HD was launched with camcorders and decks recording high definition pictures at up to 35Mb/s onto the same 23.3GB Professional Discs. The PDW-700 camcorder, third generation XDCAM, takes XDCAM HD performance to a new level. It can record stunning quality HD images at up to 50Mb/s onto 50GB Dual Layer Professional Discs. The PDW-700 has three 2/3-inch progressive CCD sensors each with full 1920 x 1080 resolution using newly developed "Power HAD™ FX" technology. 14 bit A/D conversion, 4:2:2 sampling and recording, and advanced digital signal processing to ensure superb picture quality. The PDW-700 also supports recording in both 1080 and 720-line formats. The PDW-700 has been designed to increase the appeal of XDCAM HD for applications such as news, TV drama, documentary and mainstream entertainment programs that required a high quality look. File-based acquisition onto Professional Disc, with thumbnail and proxy operation will also make the PDW-700 ideal for fast-turnaround news and live applications where speed of production is a critical requirement.

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