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Brisbane joins digital radio switch on |
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Commercial radio stations in Brisbane 4BC, 4BH, 4KQ, Triple M, b105, 97.3 FM, Nova, Radio TAB, Radar, Pink Radio and NovaNation join commercial stations in Perth, Adelaide and Melbourne on Monday, 25 May 2009 when they begin broadcasting DAB+ digital radio for the first time.
Joan Warner, chief executive officer of Commercial Radio Australia the industry body that has driven the move to digital radio on behalf of both the commercial and public broadcasters said Brisbane radio listeners have been keen to sample digital radio.
“Brisbane’s digital radio switch on has been eagerly awaited, with listeners approaching digital radio retailers many weeks before DAB+ digital services were set to begin,” said Ms Warner.
“Listener response to our “digital radio is coming” awareness campaign has been outstanding. New retailers are contacting manufacturers to stock digital radios. The initial market response in Perth, Adelaide and Melbourne has been terrific with retailers already re-ordering digital radio stock.”
Commercial Radio Australia announced last month sales of DAB+ digital radio receivers will be tracked and monitored but said it was unlikely any figures will be released in the short term but rather when the industry begins to see trending in the uptake.
Ms Warner said as each state switches on we are seeing a marked increase in activity on our www.digitalradioplus website with consumers carrying out a postcode check to see if they live in a digital radio area and where they can buy a new digital radio.
All new DAB+ digital radio services will be broadcast in interference test mode for the first couple of weeks, which means that power will be lower at night while any interference is assessed. Interference testing in Perth, Melbourne and Adelaide has been carefully monitored without any major issues.
Due to the torrential rains and damaging winds in Brisbane this week, digital radio services may need to be switched off for a six hour period during the first week as part of the interference management scheme.
“We’ll be illustrating the use of the new technology by using the scrolling text feature of digital radio to let Brisbane listeners who have already purchased a digital radio know when it will take place. This will ensure they understand it’s not an issue with their radio just part of our interference testing,” said Ms Warner.
“The switch on of digital radio is a culmination of seven years work with the Federal Government, the Australian Communications and Media Authority (ACMA), commercial broadcasters, the ABC and SBS, together with retailers and manufacturers of digital radios to ensure a comprehensive and coordinated switch on of a compelling new way of listening to radio,” said Ms Warner. |
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